{"data":{"job_id":"42ffe6ca-7a15-4bea-8afc-dfd02e6efb50","membership":"included","merged_into_job_id":null,"currentness":"current","stale":false,"company_id":null,"employer_name":{"state":"known","value":"Firstup","postingIds":["2375e16dbff9c0db1e1e940d5d5285a638e35ec2af7ce89cc0d8ba15232fa46d"]},"title":{"state":"known","value":"Head of Digital Marketing","postingIds":["2375e16dbff9c0db1e1e940d5d5285a638e35ec2af7ce89cc0d8ba15232fa46d"]},"description":{"state":"known","value":"The Head of Digital Marketing will lead Firstup’s global digital growth strategy, driving\nmeasurable pipeline, bookings, platform adoption, and customer retention. This leader\nwill own digital demand generation, the company website, paid channels, content\nstrategy, and lifecycle marketing while partnering closely with Sales, Product, Customer\nSuccess, and Marketing Operations. As a strategic and hands-on player-coach, they will\nbuild a high-performing team and establish a disciplined, data-driven approach to\ninvestment, execution, and optimization.\n\nResponsibilities\n● Build and execute a clear, measurable digital demand generation strategy aligned\nwith company priorities and objectives, including bookings growth and platform\nadoption, and product launch success.\n● Build and execute a compelling AEO and SEO strategy to amplify our point of view in\nthe market and drive inbound demand\n● Own global paid channel strategy across Paid Search, Paid Social, Programmatic,\nAffiliate, and other channels for enterprise audiences, including planning, forecasting,\nbudget pacing, audience design, and performance management.\n● Build and execute top-of-funnel account engagement programs (content, paid,\nnurture) that surface intent and engagement signals across target accounts, and\nestablish clear criteria/thresholds for advancing accounts into the ABM program.\n● Partner with the ABM lead to define account scoring and handoff criteria, ensuring a\nconsistent flow of engaged, qualified accounts move from digital marketing into\n1:1/1:few ABM plays.\n● Partner closely with Sales, Product, and Customer Success to ensure marketing drives\npipeline, product engagement, and retention via digital channels.\n● Own the company website as a strategic growth asset, improving positioning, buyer\njourneys, conversion, and experimentation.\n● Lead demand generation programs that support both new business acquisition and\nexpansion opportunities.\n● Build a content strategy that supports the full buyer journey, strengthens Firstup’s\nmarket position, and improves conversion at every stage.\n● Establish a rigorous operating cadence around goals, investment decisions,\nperformance insights, and optimization.\n● Lead the team to\n○ Develop lean and effective campaigns, partner marketing programs, and\nlifecycle marketing programs.\n○ Optimize lead management, nurture flows, scoring, and tight alignment with\nMarketing Operations\n○ Build and execute programs targeting top targets and advance them to ABM\ntargets\n\n○ Drive scalable, targeted customer digital marketing programs that support\nupsell and renewal through lifecycle campaigns and tailored content.\n○ Collaborate closely with Digital CS to deliver integrated, data-informed\ncampaigns that reinforce value, accelerate adoption, and improve retention.\n\n● Attract and retain high-performing talent\n● Coach team members and lead with agility\n\nMinimum Qualifications\n● Bachelor’s Degree in Business Administration, Marketing, or similar field of study, or\ncommensurate professional experience\n● 10+ years of experience in Digital Marketing, including at least 4+ years if leadership\nexperience within a B2B SaaS organizations\n● Deep expertise with modern marketing technology platforms, including Clay,\nDemandbase, Marketo, and Qualified\n● Proven success driving digital marketing programs, ideally with enterprise GTM\nmodels.\n● A “player-coach” who enjoys being in the trenches and can develop strategy and\nexecute without layers of support.\n● Resourceful operator who has run high-performing digital demand generation\nprograms in a company focused on profitable growth\n● Comfortable with driving trade-off decisions and prioritizing ruthlessly for impact and\neffectiveness\n● Bookings obsessed with deep expertise in digital marketing and ABM, with strong\nfluency in marketing analytics, attribution, and marketing-sales partnership\n● Must be able to thrive in a fast-paced environment and juggle multiple projects\n\nCompetencies\n● Mission-driven. Deep belief in Firstup’s purpose; sees employee experience as a\nmeaningful category to shape\n● Able to establish influence and operate as a collaborative partner with peers across\nSales and Customer Orgs\n● Results-oriented, relentlessly focused on pipeline, adoption, and ROI\n● Experience supporting distributed workforces and go-to-market models across North\nAmerica and Europe","postingIds":["2375e16dbff9c0db1e1e940d5d5285a638e35ec2af7ce89cc0d8ba15232fa46d"]},"work_arrangement":{"state":"known","value":"hybrid","postingIds":["2375e16dbff9c0db1e1e940d5d5285a638e35ec2af7ce89cc0d8ba15232fa46d"]},"locations":[{"state":"known","value":{"city":"Chicago","region":"US-IL","country":"US"},"postingIds":["2375e16dbff9c0db1e1e940d5d5285a638e35ec2af7ce89cc0d8ba15232fa46d"]},{"state":"known","value":{"city":"San Francisco","region":"US-CA","country":"US"},"postingIds":["2375e16dbff9c0db1e1e940d5d5285a638e35ec2af7ce89cc0d8ba15232fa46d"]}],"job_first_seen_at":"2026-09-27T06:48:13.396Z","curated_at":"2026-09-28T03:21:46.438Z","job_updated_at":"2026-10-06T09:09:47.449Z","postings":[{"posting_id":"2375e16dbff9c0db1e1e940d5d5285a638e35ec2af7ce89cc0d8ba15232fa46d","board_id":"lever","source_posting_id":"a60512a2-085f-40d7-a6b3-edb28c76edc6","posting_status":"listed","posting_url":{"state":"known","value":"https://jobs.lever.co/firstup/a60512a2-085f-40d7-a6b3-edb28c76edc6","postingIds":["2375e16dbff9c0db1e1e940d5d5285a638e35ec2af7ce89cc0d8ba15232fa46d"]},"application_url":{"state":"known","value":"https://jobs.lever.co/firstup/a60512a2-085f-40d7-a6b3-edb28c76edc6/apply","postingIds":["2375e16dbff9c0db1e1e940d5d5285a638e35ec2af7ce89cc0d8ba15232fa46d"]},"location":{"state":"known","value":{"city":"Chicago","state":"Illinois","remote":false,"country":"US","alternatives":[{"raw":"Hybrid - Chicago, Illinois","city":"Chicago","state":"Illinois","remote":false,"country":"US"},{"raw":"San Francisco, California","city":"San Francisco","state":"California","remote":false,"country":"US"}]},"postingIds":["2375e16dbff9c0db1e1e940d5d5285a638e35ec2af7ce89cc0d8ba15232fa46d"]},"pay":{"state":"known","value":{"max":220000,"min":200000,"ranges":[{"max":220000,"min":200000,"currency":"USD","interval":"year"}],"currency":"USD","interval":"year"},"postingIds":["2375e16dbff9c0db1e1e940d5d5285a638e35ec2af7ce89cc0d8ba15232fa46d"]},"title":{"state":"known","value":"Head of Digital Marketing","postingIds":["2375e16dbff9c0db1e1e940d5d5285a638e35ec2af7ce89cc0d8ba15232fa46d"]},"employer_name":{"state":"known","value":"Firstup","postingIds":["2375e16dbff9c0db1e1e940d5d5285a638e35ec2af7ce89cc0d8ba15232fa46d"]},"description":{"state":"known","value":"The Head of Digital Marketing will lead Firstup’s global digital growth strategy, driving\nmeasurable pipeline, bookings, platform adoption, and customer retention. This leader\nwill own digital demand generation, the company website, paid channels, content\nstrategy, and lifecycle marketing while partnering closely with Sales, Product, Customer\nSuccess, and Marketing Operations. As a strategic and hands-on player-coach, they will\nbuild a high-performing team and establish a disciplined, data-driven approach to\ninvestment, execution, and optimization.\n\nResponsibilities\n● Build and execute a clear, measurable digital demand generation strategy aligned\nwith company priorities and objectives, including bookings growth and platform\nadoption, and product launch success.\n● Build and execute a compelling AEO and SEO strategy to amplify our point of view in\nthe market and drive inbound demand\n● Own global paid channel strategy across Paid Search, Paid Social, Programmatic,\nAffiliate, and other channels for enterprise audiences, including planning, forecasting,\nbudget pacing, audience design, and performance management.\n● Build and execute top-of-funnel account engagement programs (content, paid,\nnurture) that surface intent and engagement signals across target accounts, and\nestablish clear criteria/thresholds for advancing accounts into the ABM program.\n● Partner with the ABM lead to define account scoring and handoff criteria, ensuring a\nconsistent flow of engaged, qualified accounts move from digital marketing into\n1:1/1:few ABM plays.\n● Partner closely with Sales, Product, and Customer Success to ensure marketing drives\npipeline, product engagement, and retention via digital channels.\n● Own the company website as a strategic growth asset, improving positioning, buyer\njourneys, conversion, and experimentation.\n● Lead demand generation programs that support both new business acquisition and\nexpansion opportunities.\n● Build a content strategy that supports the full buyer journey, strengthens Firstup’s\nmarket position, and improves conversion at every stage.\n● Establish a rigorous operating cadence around goals, investment decisions,\nperformance insights, and optimization.\n● Lead the team to\n○ Develop lean and effective campaigns, partner marketing programs, and\nlifecycle marketing programs.\n○ Optimize lead management, nurture flows, scoring, and tight alignment with\nMarketing Operations\n○ Build and execute programs targeting top targets and advance them to ABM\ntargets\n\n○ Drive scalable, targeted customer digital marketing programs that support\nupsell and renewal through lifecycle campaigns and tailored content.\n○ Collaborate closely with Digital CS to deliver integrated, data-informed\ncampaigns that reinforce value, accelerate adoption, and improve retention.\n\n● Attract and retain high-performing talent\n● Coach team members and lead with agility\n\nMinimum Qualifications\n● Bachelor’s Degree in Business Administration, Marketing, or similar field of study, or\ncommensurate professional experience\n● 10+ years of experience in Digital Marketing, including at least 4+ years if leadership\nexperience within a B2B SaaS organizations\n● Deep expertise with modern marketing technology platforms, including Clay,\nDemandbase, Marketo, and Qualified\n● Proven success driving digital marketing programs, ideally with enterprise GTM\nmodels.\n● A “player-coach” who enjoys being in the trenches and can develop strategy and\nexecute without layers of support.\n● Resourceful operator who has run high-performing digital demand generation\nprograms in a company focused on profitable growth\n● Comfortable with driving trade-off decisions and prioritizing ruthlessly for impact and\neffectiveness\n● Bookings obsessed with deep expertise in digital marketing and ABM, with strong\nfluency in marketing analytics, attribution, and marketing-sales partnership\n● Must be able to thrive in a fast-paced environment and juggle multiple projects\n\nCompetencies\n● Mission-driven. Deep belief in Firstup’s purpose; sees employee experience as a\nmeaningful category to shape\n● Able to establish influence and operate as a collaborative partner with peers across\nSales and Customer Orgs\n● Results-oriented, relentlessly focused on pipeline, adoption, and ROI\n● Experience supporting distributed workforces and go-to-market models across North\nAmerica and Europe","evidence":["source description HTML is a partial formatting fragment; the complete source description was preserved"],"postingIds":["2375e16dbff9c0db1e1e940d5d5285a638e35ec2af7ce89cc0d8ba15232fa46d"]},"work_arrangement":{"state":"known","value":"hybrid","postingIds":["2375e16dbff9c0db1e1e940d5d5285a638e35ec2af7ce89cc0d8ba15232fa46d"]},"source_posted_at":"2026-09-25T18:59:07.383Z","first_seen_at":"2026-09-27T06:48:13.396Z","last_completed_fetch_at":"2026-10-05T08:05:47.689Z","latest_application_check":null,"source_data":{"sourceType":"lever","availability":"listed","employmentType":"Full-time","sourcePostedAt":"2026-09-25T18:59:07.383Z","sourceUpdatedAt":null,"jobLocationType":"hybrid"},"source_rights":{"rights_record_id":"ats:lever:jobs-api-list:global","terms_verdict":"unclear","conditions":null,"attribution_required":null,"attribution_text":null,"attribution_link":null},"source_type":"lever","source_class":"ats","employment_type":"Full-time"}]},"snapshot_watermark":"2026-10-08T08:01:59.931Z"}