{"data":{"job_id":"5db8fc28-0e48-4ab9-bc21-e622366704e8","membership":"included","merged_into_job_id":null,"currentness":"current","stale":true,"company_id":null,"employer_name":{"state":"known","value":"Mira","postingIds":["da7ed92ad115b4555eb3968829742643d2108f0715463ee3ef8e48db5d91d8ff"]},"title":{"state":"known","value":"Performance Copywriter","postingIds":["da7ed92ad115b4555eb3968829742643d2108f0715463ee3ef8e48db5d91d8ff"]},"description":{"state":"known","value":"**About Mira**\n\nMira is a San Francisco-based hormonal health company that's helped over 350,000 women test, track, and navigate their hormones, from fertility through perimenopause and everyday wellness.\n\nOur fluorescent hormone-testing technology is unique on the market: instead of a simple positive/negative line, it gives you a real, quantitative lab reading at home, validated against the gold-standard ultrasound and used in studies across 50+ universities and by 5,000+ healthcare professionals. We built Mira on one principle: personalized care backed by science, not guesswork.\n\n**  \nAbout the position**\n\nWe're hiring a **Performance Copywriter (Women's Health)** to own top-of-funnel copy — paid ads, landing pages, and CRO tests. Your job is to move our target consumers efficiently through the funnel, with sharp writing and constant testing.\n\nWe expect you to master *headlines that stop the scroll* and craft *landing pages that turn cold traffic into believers* – copy that's clear, scannable, bold, and compliant.\n\nThis seat reports to our Copy Lead and sits alongside a Lifecycle Copywriter as part of Mira's copy team.\n\nIf you want to challenge yourself at a high-growth startup and make a difference in women's health, please join us!\n\n## Requirements\n\n* 3+ years of copywriting experience, with real hands-on time in e-com and paid ad copywriting.\n* A portfolio showing measurable performance across landing pages, ads, or lead-gen content – not just award-nice work.\n* A track record of testing and iterating against real conversion and performance data, not just intuition.\n* **Genuine copy craft** – you write hooky, scroll-stopping lines that naturally touch people. Copy is scannable, human, and clear at a glance —never generic, vague, or overloaded.\n* **Product marketing fluency** – you naturally question the business goal behind each piece of copy, dig deep into product and persona research.\n* Fluent with AI-assisted writing tools, with strong judgment to know what to keep, what to rewrite, and what to throw out.\n* Native or native-level English.\n* **Nice-to-have:** femtech or wellness products background.\n    \n\n**Details**\n\nThe role is a remote FT position with flexible working hours.\n\n## Responsibilities\n\n* Write paid ad copy — static copy or video scripts — proactively bringing creative insight into how to hook and capture target personas.\n* Own copywriting for product pages, landing pages, and CRO tests — optimizing the language for relevant audiences.\n* Push past the obvious angles, bringing fun, non-standard ideas to the table — study what's what’s trending and working for the best performing brands.\n* Test and iterate constantly on website and ad copy, working closely with the e-com and growth teams on testing cadence. Read the data, not just the brief, to know what's actually converting.\n* Work with AI efficiently to speed up ideation and increase testing volume — while staying critical enough that nothing reads generic.\n* Understand the compliance challenges around medical device products — you don't have to be an FDA/FTC expert, but you should be willing to learn fast and strike the right balance between bold and compliant, even before legal review.\n\n## Benefits\n\n* Join one of the fastest-growing femtech companies in the U.S., driven by a strong mission to advance women’s health and expand access to care.\n* You will work with a dedicated, highly-engaged, international team of professionals who are passionate about helping couples and individuals start their families.\n* Mira is a fast paced and collaborative work environment where we encourage open communication, ownership and independence.\n* In addition to competitive salary we offer performance-based bonus system based on OKR.\n* Professional development opportunities - training courses, workshops and seminars.\n* Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale\n\n**Recruiting process**\n\n**Step 1** 'Screening call with HR' - **Step 2** 'Portfolio assessment’ - **Step 3** 'Interview with Senior Content Manager' - **Step 4 -** ‘Test Assignment’ **\\- Step 5** 'Final interview with Head of Copy / Head of Brand and communication' - **Step 6** ‘Reference Check’","evidence":["display formatting derived from source description HTML as Markdown"],"postingIds":["da7ed92ad115b4555eb3968829742643d2108f0715463ee3ef8e48db5d91d8ff"]},"work_arrangement":{"state":"derived","value":"remote","evidence":["location, description: location.remote=true; remote"]},"locations":[{"state":"extraction_failed","evidence":["invalid-location"],"postingIds":["da7ed92ad115b4555eb3968829742643d2108f0715463ee3ef8e48db5d91d8ff"]}],"job_first_seen_at":"2026-09-29T19:44:05.331Z","curated_at":"2026-10-03T06:18:44.669Z","job_updated_at":"2026-10-06T10:17:16.940Z","postings":[{"posting_id":"da7ed92ad115b4555eb3968829742643d2108f0715463ee3ef8e48db5d91d8ff","board_id":"traffit","source_posting_id":"179","posting_status":"listed","posting_url":{"state":"known","value":"https://mira.traffit.com/public/an/be42654818b166984a9233f2ef2ca9ae754b494c?source=career_page","postingIds":["da7ed92ad115b4555eb3968829742643d2108f0715463ee3ef8e48db5d91d8ff"]},"application_url":{"state":"known","value":"https://mira.traffit.com/public/form/a/146?source=career_page","postingIds":["da7ed92ad115b4555eb3968829742643d2108f0715463ee3ef8e48db5d91d8ff"]},"location":{"state":"known","value":{"remote":true},"postingIds":["da7ed92ad115b4555eb3968829742643d2108f0715463ee3ef8e48db5d91d8ff"]},"pay":{"state":"extraction_failed","postingIds":["da7ed92ad115b4555eb3968829742643d2108f0715463ee3ef8e48db5d91d8ff"]},"title":{"state":"known","value":"Performance Copywriter","postingIds":["da7ed92ad115b4555eb3968829742643d2108f0715463ee3ef8e48db5d91d8ff"]},"employer_name":{"state":"known","value":"Mira","postingIds":["da7ed92ad115b4555eb3968829742643d2108f0715463ee3ef8e48db5d91d8ff"]},"description":{"state":"known","value":"**About Mira**\n\nMira is a San Francisco-based hormonal health company that's helped over 350,000 women test, track, and navigate their hormones, from fertility through perimenopause and everyday wellness.\n\nOur fluorescent hormone-testing technology is unique on the market: instead of a simple positive/negative line, it gives you a real, quantitative lab reading at home, validated against the gold-standard ultrasound and used in studies across 50+ universities and by 5,000+ healthcare professionals. We built Mira on one principle: personalized care backed by science, not guesswork.\n\n**  \nAbout the position**\n\nWe're hiring a **Performance Copywriter (Women's Health)** to own top-of-funnel copy — paid ads, landing pages, and CRO tests. Your job is to move our target consumers efficiently through the funnel, with sharp writing and constant testing.\n\nWe expect you to master *headlines that stop the scroll* and craft *landing pages that turn cold traffic into believers* – copy that's clear, scannable, bold, and compliant.\n\nThis seat reports to our Copy Lead and sits alongside a Lifecycle Copywriter as part of Mira's copy team.\n\nIf you want to challenge yourself at a high-growth startup and make a difference in women's health, please join us!\n\n## Requirements\n\n* 3+ years of copywriting experience, with real hands-on time in e-com and paid ad copywriting.\n* A portfolio showing measurable performance across landing pages, ads, or lead-gen content – not just award-nice work.\n* A track record of testing and iterating against real conversion and performance data, not just intuition.\n* **Genuine copy craft** – you write hooky, scroll-stopping lines that naturally touch people. Copy is scannable, human, and clear at a glance —never generic, vague, or overloaded.\n* **Product marketing fluency** – you naturally question the business goal behind each piece of copy, dig deep into product and persona research.\n* Fluent with AI-assisted writing tools, with strong judgment to know what to keep, what to rewrite, and what to throw out.\n* Native or native-level English.\n* **Nice-to-have:** femtech or wellness products background.\n    \n\n**Details**\n\nThe role is a remote FT position with flexible working hours.\n\n## Responsibilities\n\n* Write paid ad copy — static copy or video scripts — proactively bringing creative insight into how to hook and capture target personas.\n* Own copywriting for product pages, landing pages, and CRO tests — optimizing the language for relevant audiences.\n* Push past the obvious angles, bringing fun, non-standard ideas to the table — study what's what’s trending and working for the best performing brands.\n* Test and iterate constantly on website and ad copy, working closely with the e-com and growth teams on testing cadence. Read the data, not just the brief, to know what's actually converting.\n* Work with AI efficiently to speed up ideation and increase testing volume — while staying critical enough that nothing reads generic.\n* Understand the compliance challenges around medical device products — you don't have to be an FDA/FTC expert, but you should be willing to learn fast and strike the right balance between bold and compliant, even before legal review.\n\n## Benefits\n\n* Join one of the fastest-growing femtech companies in the U.S., driven by a strong mission to advance women’s health and expand access to care.\n* You will work with a dedicated, highly-engaged, international team of professionals who are passionate about helping couples and individuals start their families.\n* Mira is a fast paced and collaborative work environment where we encourage open communication, ownership and independence.\n* In addition to competitive salary we offer performance-based bonus system based on OKR.\n* Professional development opportunities - training courses, workshops and seminars.\n* Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale\n\n**Recruiting process**\n\n**Step 1** 'Screening call with HR' - **Step 2** 'Portfolio assessment’ - **Step 3** 'Interview with Senior Content Manager' - **Step 4 -** ‘Test Assignment’ **\\- Step 5** 'Final interview with Head of Copy / Head of Brand and communication' - **Step 6** ‘Reference Check’","evidence":["display formatting derived from source description HTML as Markdown"],"postingIds":["da7ed92ad115b4555eb3968829742643d2108f0715463ee3ef8e48db5d91d8ff"]},"work_arrangement":{"state":"derived","value":"remote","evidence":["location, description: location.remote=true; remote"]},"source_posted_at":"2026-07-24T09:29:36.000Z","first_seen_at":"2026-09-29T19:44:05.331Z","last_completed_fetch_at":"2026-10-05T09:24:16.663Z","latest_application_check":null,"source_data":{"sourceType":"traffit","availability":"listed","employmentType":"Full time","sourcePostedAt":"2026-07-24T09:29:36.000Z","sourceUpdatedAt":null,"jobLocationType":"remote"},"source_rights":{"rights_record_id":null,"terms_verdict":null,"conditions":null,"attribution_required":null,"attribution_text":null,"attribution_link":null},"source_type":"traffit","source_class":"unknown","employment_type":"Full time"}]},"snapshot_watermark":"2026-10-08T08:01:59.931Z"}